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Did UFC Give Their Network Away to Paramount?Were the Pay-Per-Views Worth a Back End Deal?
Join Dianca LaRae in The HR Doctor Podcast as she delves into the fascinating world of UFC's groundbreaking partnership with Paramount to revolutionize pay-per-view streaming. Discover how this innovative collaboration aims to attract a wider audience through subscription-based models, turning the traditional revenue stream on its head. With the involvement of TKO CBS and Sky Dance Corporation, the stakes are higher than ever as the industry giants unite to secure a projected $1.1 billion in annual earnings. But the real question remains: is this bold strategic move truly a smart investment for all parties involved?
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